Next date · November 16–17, 2026 · Atlanta
Masterclass Workshops
Two days with John at the Pinnacle Training Center in Atlanta, GA, just 35 minutes from the airport. Advisors work real customer scenarios. Managers learn to coach them in the moment. Everyone goes home with skills they use the next morning.
Watch · 1:38
John on the Nov 16–17 summit
November 16–17, 2026
Service Advisor & Manager High-Performance Summit
Day 1 · Sessions and private dinner
- 12:45 PM
- Registration. Check in and meet John.
- 1:00 PM
- General sessions. Live customer scenarios until 4:00 PM.
- 7:30 PM
- Private dinner. Connect with peers until 9:00 PM.
Day 2 · Sessions and hot-seat lunch
- 9:00 AM
- General sessions. Practice, coach, replay until noon.
- 12:00 PM
- Hot-seat Q&A lunch. Bring your hardest questions. Wraps at 1:00 PM.
Practice it. Coach it. Measure it. Repeat it.
Advisors practice. Managers coach.
This isn’t a sit-and-listen workshop. Send a manager and an advisor together: the advisor works the scenario, the manager learns to spot what needs fixing, coaches it, and has the advisor replay it on the spot.
For service advisors
- Stronger write-ups and expectation setting.
- Presenting MPI and maintenance recommendations with confidence.
- Prioritizing repairs while still offering every recommended service.
- Handling price objections without reaching for a discount.
- Difficult conversations and proactive customer updates.
For service managers and directors
- Observing performance and naming the one behavior to fix.
- Coaching advisors through real-world challenges, live.
- Manager T/Os for safety items, diagnostic-only customers and large declined estimates.
- Turning training into measurable service-drive improvement.
Tickets
Secure your seats for Nov 16–17.
Seats are limited. Tickets are sold through the Pinnacle Training Center, our host venue in Peachtree Corners, GA.
- Where
- 270 Scientific Dr., Suite 16, Peachtree Corners, GA 30092. About 35 minutes from the Atlanta airport.
- Who
- Service directors and managers, and service advisors (express and repair), including advisors about to be promoted.
November 16–17, 2026
Service Advisor & Manager High-Performance Summit
- VIP Service Manager / Director
- $1,050
- VIP Service Advisor
- $1,050
- Dual ticket: one manager + one advisor (min. 2)
- $750
Questions first? Ask John.
Let’s fix your drive.
A free 30-minute consultation with John. No pressure, just a look at what’s possible.