As the automotive industry continues to evolve, so too does the role of the service advisor. Traditionally tasked with facilitating repairs and maintenance outlined in the owner's manual, service advisors…

Ever felt that some customers view you as just out to make a sale? We've got a blog post tailored just for you. Delve into the intricacies of balancing genuine service with business objectives. Discover the pivotal role you play in not only addressing the immediate needs of customers but also in proactive communication, vehicle longevity, and in enhancing overall customer satisfaction. It’s a transformative look into how you can not only achieve customer trust but also secure your dealership's reputation and profitability. Ready to shift your advisory skills into overdrive?

When a customer enters the Service Drive, Do you smile? Do you make eye contact? Do you say hello? Do you introduce yourself? These are, of course, the expected reactions…